12 Stages of New Product Development Process (2022)

INTRODUCTION

Of the millions of customers who purchase products regular basis, a large portion of them are not aware of the lengthy and time-consuming creation process every and every product has to go through before they are placed in the position of placing these products into the shopping baskets of their customers. To allow a company or entrepreneur to successfully introduce a new product to the market, many obstacles must be cleared, and there needs to be complete knowledge of the market, the competition, and consumers to make sure that the item can be used to meet a genuine need and deliver quality and satisfaction for customers.

Examples of new product development require different steps and issues that the company or company had to deal with; however, based on their experiences, the new product development procedure can be formulated to avoid common mistakes and ensure that your product can get into the market.

WHAT IS THE NEW PRODUCT DEVELOPMENT PROCESS?

New product development is turning an idea into a functional software product. Identifying a market opportunity based on customers’ needs, determining its feasibility, and then delivering functional software is all aspects of the New product development process.

Developing new products provides a detailed guide for budding entrepreneurs and entrepreneurs that can aid them in developing an innovative, quality product oriented towards customers that is most likely to succeed within highly competitive marketplaces. To better understand the development of new products, Many market experts believe there are six or seven stages in developing a new product. The number of stages can differ depending on how thorough the procedure is from one case to the next. To learn more about these steps and to find out the eight stages of the development process, continue reading.

WHY DO COMPANIES REQUIRE A NEW PRODUCT DEVELOPMENT PROCESS?

The creation of new products process is crucial for businesses since a variety of functions have coordinated. From public relations to marketing to design and engineering. There are many individuals involved. There are numerous interactions between different activities. Therefore, it’s evident that having a procedure can be helpful. Here are some specifics:

• Everything that has to be accomplished will be completed due to checklists that explain what each function group has to complete and at what time.

• It is crucial to be clear for a team that is constantly moving. They have a precise plan to help them in their work.

• It guarantees objectivity and gives an atmosphere of confidence and trust.

• Communication is an essential element of every procedure. Gate review meetings are official “check-ins” for the company’s leadership. They receive the required information, as well as leaders can ask questions, give guidance, and so on.

• There is room to continuously improve an established process.

Undoubtedly, an innovation process to develop new products is necessary. It’s time to grasp its importance and transform it into an engine for innovation.

12 STAGES OF THE PRODUCT DEVELOPMENT PROCESS

It is essential to recognize that there isn’t a standard process for product development and that every rendition of this procedure will differ based on the amount of detail and depth the explanations cover. This article will explain the eight stages of developing a product and the steps described below.

1. Ideas Generation One of the first steps of developing a product is idea generation. At this point, the company comes up with numerous different and original ideas that are based internally and from external sources. Internal ideas sources typically relate to the in-house teams for research and development of the organization. External sources include ideas from competitors, the needs of customers, distributors, suppliers, and other sources. The company’s focus is on creating the most feasible ideas feasible.
2. Idea screening: The following stage examines this frequently-expansive collection of ideas. The goal in this phase is to concentrate on concepts that align with the company’s values for customers and financial objectives. This stage is focused on removal from ideas that are not viable or not viable while keeping those with good potential. This will ensure that the business doesn’t risk losing money by proceeding with various ideas that don’t yield the expected results.
3. Concept development and testing The third step of the stages of product development is concept creation and test. At this point, great concepts for products must be refined into specific concepts for products that are communicated in terms geared towards consumers. The concept needs to be created to ensure the product from what it’s perceived by the consumer and how it might be received by the marketplace and by possible customers. The idea must be examined by presenting it to the intended consumers, and their reactions should be considered.
4. The development of a marketing strategy: A new item marketing process of development is discussed in stage four. In this phase, the business tries to develop ways to bring a new product to the market. Therefore, the company has to determine the cost and revenue potential numbers and the advertising and distribution channels for this stage.
5. Business Analyses: The product concept is subjected to a rigorous analysis of the business or test to determine future sales and revenue projections, risks, and whether the item’s creation is economically viable. The company’s objectives are evaluated, and the product can move into the next phase if satisfied.
6. Production DevelopmentThis process takes place after the leadership of a business declares the product’s concept aligned with the mission of the business and gives a green light for development. Researchers and developers division of the company will then work on the concept of the product for several months in some instances to create an operational and functioning prototype of the concept.
7. Testing Marketing It is the final stage of the product development process. It includes testing the product and the suggested marketing plan in realistic marketplace conditions. This phase provides a glimpse into how it will ultimately be launched to the market, promoted, packaged, distributed, and finally sold to clients, so the company can implement any required adjustments.
8. Commercialization This final stage of the development process is commercialization. Based on the information collected through the test marketing procedure, the business management could decide whether to proceed with introducing the product or place it back in the queue. If the approval is granted, the product is launched into the market, which is known as commercialization. This can result in huge initial infrastructural investment costs, sales promotions, and advertising.
9. Study: At this point, two crucial factors must be considered. The first one: is there a need for your product or service? Are there many customers looking for an answer to the issue that your product addresses? Do you see a gap that has to be filled? Then, are there products similar to yours in the marketplace? If so, this doesn’t mean you can rule off the chance of your product succeeding, but what can you do to make your product better than what’s currently in existence?
10. Computer-aided design Today, computers are essential to the creation of new products process. This process allows you to create a computer simulation of the final design using three-dimensional rendering programs. This helps to identify potential issues that weren’t evident from the concept. Use this chance to revisit the design phase and fix any problems.
11. Computer-aided production and prototype evaluation: This is where you can see a physical prototype of your product made using a computer-aided production system. An in-depth review is essential for each stage of product development. You must ensure that your tests are thorough and rigorous. Don’t be afraid to open up to yourself regarding any design flaws or issues, as this will ensure that your final product is the best. Go back to step 3 to eliminate any wrinkles.
12. Production and assembly are now time to manufacture your products if it has passed through testing on prototypes without any issues that require to be resolved. There are other choices to consider like the materials, packing lists along with the manufacturer. Think about how to keep costs at a minimum while maintaining the quality you expect to maximize your earnings.

You might have to make important choices about other material as you get to this stage. Be aware of the cost however, keep in mind that using ineffective materials can affect the sales of your business. Do not compromise you work’s quality today by cutting corners.

CONCLUSION

The principal goal of the entire creation process is to provide higher customer value and to ensure that the market will appreciate the product. In addition, every company must be able to evaluate the level of commitment the production of the product requires and whether this kind of commitment is fulfilled by it, based on the administrative and financial resources available to it. This eight-stage process for developing products is not an absolute framework that will make the product. However, it is certainly a great base for any business seeking to introduce a new product.

Want to know more regarding Product Management by the top minds in the business? Check out our Product Management Course. This six-month program is conducted on the internet through instructor-led live sessions. This is the only program in India that offers the ‘Bring Your Products (BYOP) feature to ensure that students can develop their idea into a complete product and then go through the entire development cycle process. In addition, this is the only school in India offering a curriculum that adheres to the five-i Framework. After completion, students receive an official joint certificate from Jigsaw Academy, the Indian Institute of Management, Indore, and Jigsaw Academy.