SEO done correctly will yield a high return on investment
Many smaller businesses try to do SEO work or outsource it to a cheaper online agency.
Although it is possible to do successful SEO by yourself, these methods often result in failed attempts and the assumption that SEO is not worth it. Proper SEO is the best type of marketing that you can invest in.
It is important to realize that a high-quality SEO strategy requires an upfront investment. It can be time if you do it yourself, or money if you work with an agency. However, it could take several months before you see the results of your efforts. This is not unusual.
SEO is a long-term strategy. However, you’ll see amazing results if it’s implemented correctly from the beginning.
Internet is a more effective medium for business than any other.
The Internet is the future and present state of business, for good or ill. 78% conducted service and product research online in 2010. This number has increased steadily over the last 6 years.
Search Engine Optimization (SEO) is a great way for small businesses to be found online.
Mobile use is increasing, so this is even more critical. It is now easier than ever to find a product or service quickly. Having high search engine rankings will ensure that you don’t miss out on potential customers who are searching for your services.
SEO converts traffic well
Let’s suppose you own and manage a pool cleaning business. Pool cleaning services are not something people will search for unless they actually need them. Your business being the top search result in search engines like Google means that you are making it easier for customers to find what they need.
SEO-driven leads, in other words are customers who have expressed an interest in purchasing your product or services. This is the perfect demographic for small businesses.
Because a user’s intent can be clearly shown through their search queries, you won’t waste time with irrelevant leads.
It’s already being done by your competition
Nearly all businesses use SEO today in their marketing strategies. Two things are important.
First, you are missing potential leads if your SEO strategy is not in place. Second, those same leads will be going to your competitors.
A well-planned SEO strategy will give you an advantage over your competitors who are not doing a good job with their SEO.
This should be enough to convince SEO to start. You should know what your competitors are doing to attract customers through a particular channel. Why not take advantage of this opportunity?
SEO is an investment that can “future-proof” your business.
SEO (and Internet Marketing in general) are dynamic processes. What works right now might not work in a few days, weeks, months, or years. Search engines modify their algorithms, which can alter the principles of SEO.
You’ll respond faster and more effectively to algorithm changes if you have a SEO strategy in place. You’ll be grateful that you had a solid SEO strategy in place in 2022, when SEO will be even more important than it is now.
The ongoing algorithm changes can also lead to the opposite result: Sometimes, there will be opportunities for a real, rapid increase in search engine rankings. These opportunities will be more easily accessed if you have a better SEO strategy.