You might be wondering why and how web design matters when creating or redesigning a website for your company. What are the best ways to determine these things? How can you make sure you adhere to all of the important website design principles?
Website design and development are more than just about looking good. It is directly related to how the user experiences your website, and in turn influences the impression you make about your brand.
We will discuss the reasons why you should invest in a great Web Design for Tradesmen, and how it will serve you well for many years to come.
Why is Web Design Important?
Web design can make or break a business. We don’t think so. Let the statistics speak for themselves. 75% of consumers say they judge a company’s credibility by its website design.
If this is not enough to convince you to hire a professional website design agency, continue reading. We will discuss the many advantages and drawbacks of a website.
The Importance and Value of a Website for a Business
A website that is sleek, beautiful, easy to navigate, and attractive has many benefits. These are only a few of the many benefits.
The Key Benefits of a Great Website Design
- Makes a good first impression
- It will help you rank on search engines like Google
- This makes you appear credible and approachable
- It helps you to get leads and convert sales
- You can measure up to your competitors
- Your Brand Personality
What makes a good website?
The ingredients for a successful website include all of the above, which results in leads, sales, and page views. Whatever metric you choose to focus on, the web design will help you reach your goal.
Good Website Design Principles
Your online experiences offer a glimpse into your business. Good website design is what will give your customers the best possible experience with your brand. However, you can use some common principles to help you get started.
These are the top web design principles you should be paying attention to.
7 Important Website Design Principles
These are the components that make a website design great.
Website Layout Design and UI/UX
Website design and layout should not only look great, but also have a purpose. 77% agencies believe that poor website user experiences (UX), are a problem for clients. Even if they have the right visual elements such as fonts and colours, poor user experiences could ruin all their hard work!
It is important to always consider what the user will experience and see. A great website should be easy to navigate and provide the information that they need. They will leave if they find it too difficult or overwhelming.
Because our attention spans are so short these days, make sure that all the important information is in front of us.
Responsive Mobile Website Design
Consider how many times you look at content on your smartphone. What number of websites have you viewed on your phone? All of us have been on websites that required us to scroll or pinch to read the content. It’s a headache that is unnecessary!
According to statistics, 85% adults believe that websites should look the same on mobile as on desktop. This means that your website design should reflect this.
You need to make sure that the display adapts to the screen size of the device you’re viewing the website from, whether it is a smartphone, tablet, or desktop. Before you publish your website, make sure it is mobile-responsive.
Quality Content Copy, Imagery, and Videos
Businesses make the most common mistake of using too many images on their websites. This results in slow loading websites and images that take forever opening. According to research, 39% will stop visiting your website if your images don’t load quickly or take too long.
People don’t pay enough attention to copy on websites. Poorly written and jargon-filled copy will not impress customers. They will yawn at it! Copy should be part of your design. Use short headlines and subheadlines to make it stand out. Keep the copy brief and to the point. Keep in mind that readers are likely to skim rather than read the entire text, so make sure that they notice something.
Call for Actions (CTAs).
What’s the real purpose of your website? You want your website to make a good impression. But you also want them taking action. You need to remind them to take action with Call to Actions (CTAs). These buttons are located throughout websites.
Websites that are supported by sound SEO strategies and structured to reflect these strategies will be more likely to attract qualified, free traffic. Your website should be easily found. This will allow you to reach customers and not have to chase them down.
SEO principles can be built into a website’s foundation. This will make it easier to avoid having to invest in unneeded restructuring or upgrades later.
Social Proof Credibility
There are so many fake news outlets and low-quality brands. It can be difficult to sort through all the fake news and low-quality brands to find the best. You want to give your potential customer that extra push once they land on your site. This can be done by providing social proof, such as testimonials and case studies.
Consistency and Brand Identity
It is shocking to see how many businesses don’t have a Brand Guide that outlines their chosen brand colors, fonts, etc. Your website is a great place to start if you are one of these businesses.
It is important to make sure that your website’s content is consistent across all business channels, including social media. Your business will be easily identifiable and can be trusted by its brand consistency. Your Brand Guide and Website are the first things you should do. Everything else will naturally follow.
What Can Bad Website Design Do to My Business?
We are a growth-driven Web Design for Tradespeople and have been creating high-performance websites for many years. After clients have suffered so much damage to their reputation, had low search engine results and negative reviews, we’ve swooped in to help.